How can I report on email tracking?

By default, our system prioritizes efficiency and reducing storage in Salesforce. One of the ways we accomplish this is by displaying email tracking history directly from Mailchimp via our custom components. However, you cannot create Salesforce reports or dashboards based on this displayed data.

To report on tracking data, you can optionally enable the storage of email tracking history as records. After enabling this feature and completing a synchronization, tracking information becomes accessible via our Mailchimp Email Activity object in Salesforce. You can craft custom reports or use our pre-designed, ready-to-use reports, enhancing your analytics and insights.

To enable email tracking history, please see the General Settings guide and the arcade below.