5 minute read
Email Opt Out
  • Opt outs via Mailchimp will be automatically synced to Salesforce.

  • You can also directly opt out via Salesforce.

  • Update Salesforce standard email opt out field.

Email opt out - Mailchimp

When a person unsubscribes from a Mailchimp email this will be shown in the Mailchimp membership component within Salesforce, once the sync has run or the refresh icon is clicked.

How to opt out a member in Salesforce

It is easy to opt a person out of one or more Mailchimp audiences. Below is a short interactive guide showing the steps.

Whenever you add or remove a member from an audience in Salesforce, the changes are immediately synchronized with Mailchimp, ensuring near real-time data consistency.

Salesforce standard Email Opt Out

Our system now supports updating the standard Contact, Lead or Person Account Email Opt Out field based on the status of related Mailchimp Members. If all related members are marked as ‘Unsubscribed’ the Email Opt Out field will be checked. If any related member is ‘Subscribed’ the field will be unchecked.
Below is an interactive demo on how to enable the option.
Points to note:
The email opt out field in Salesforce is not exclusive to our integration so it might be updated by users, processes or other apps.

The contact field will be updated when the next primary sync runs.

If you uncheck the field it will be updated back to checked on the next sync if the person remains unsubscribed in Mailchimp.

Next Steps

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