Audiences

How contact ratings work

Mailchimp uses a 16-point scale to measure contact engagement. We convert that number into a star rating to help you understand how a contact rates among others. Every contact starts with a zero engagement score, which is a 2-star rating.

To determine where contacts fall on the engagement scale, we measure their click activity against your send frequency. We recalculate contact ratings each time you send an email. It can help to think of this in terms of averages. For example, we'd rate a contact who doesn't click a link in a monthly email higher than one who doesn't click a link in a weekly email.

You can learn more here - https://mailchimp.com/help/about-contact-ratings/#How_contact_ratings_work

Our Mailchimp for Salesforce integration has its own pricing structure, independent of Salesforce and Mailchimp fees. Mailchimp’s pricing will determine how many emails you can send or other limitations specific to their product.

We use a tiered pricing model based on your total number of active members, ensuring you only pay for what you need. We charge the card on file every month and send an invoice via email. If you need to cancel, you can do so at any time. You only pay for the month you are in. See Pricing tiers here.

Example
For example, if you had 10,000 active audience members in Mailchimp, the cost is US$25 per month. This cost is based only on active audience members in Mailchimp. You won't be charged for records that are not active. Our costs are not based on the contacts or leads you have in Salesforce.

Frequently Asked Questions (FAQs)

What is an active member?

An active member is any email address on a Mailchimp list that has a subscribed status. If an email appears on multiple lists, it counts separately for each list. Unsubscribed, cleaned, archived, pending, or deleted emails are excluded.

How are changes in my active subscriber count handled?

We review your active subscriber count at each billing cycle. If your subscriber numbers change and you are moved to a different pricing tier, we’ll adjust your billing accordingly.

Are there additional costs for more users?

No. Our integration with Mailchimp for Salesforce is provided as a site license, meaning all Salesforce users can access it without extra charges.

Can I receive an invoice?

Yes, we automatically send an invoice to the designated billing contact every month after the payment process.

Why is there a charge for this integration?

Our integration is separate from both Mailchimp and Salesforce. The fees cover continuous development, maintenance, and support through our email helpdesk. A significant portion goes towards Salesforce costs, payment processing, and taxes. The remainder is invested in improving our product.

Is payment by invoice an option?

No. Payments for our integration are processed through Salesforce Checkout and can only be made via credit card on our monthly plans.

Can I try the product before purchasing?

Yes, we offer a 30-day, fully-featured free trial that can be installed in your sandbox or production environment. To make the most of your trial, we recommend reviewing the following resources:

• Installation & Setup Guide

• Getting Started Guide (includes a detailed introductory video)

These guides provide a comprehensive overview of our product and answer any preliminary questions.

When you are ready to purchase, it is easy on our billing portal.

There are several audience member statuses, used by Mailchimp and our application. Here’s an overview of the different contact types and what type of marketing they can receive.

Subscribed
A subscribed contact, or subscriber, is someone who has opted in to receive your email marketing. Subscribers can join your audience from one of your signup forms, landing pages or connected stores. You can also manually add them one-by-one or with an import, as long as you’ve received explicit permission. They’ll have a Subscribed badge in the Email Marketing column of the contact table.

Can receive: All types of marketing

Unsubscribed
An unsubscribed contact is someone who previously received your email marketing but has opted out. They’ll have an Unsubscribed badge in the Email Marketing column of the contact table.

Can receive: Ads, postcards, and transactional emails like order notifications
Cannot receive: Marketing emails

Non-subscribed
A non-subscribed contact is someone who has interacted with you but hasn’t opted in to receive email marketing. These contacts can be from your online store, an integration, a manual import or from a forwarded email to your Mailchimp Inbox. They won’t have a badge in the Email Marketing column of the contact table.

Can receive: Ads, postcards, and transactional emails like order notifications
Cannot receive: Marketing emails

Cleaned
Hard bounces and repeated soft bounces become cleaned contacts. A cleaned contact has a non-deliverable email address, which might be misspelled or invalid. They’ll have a Cleaned badge in the Email Marketing column of the contact table.

Can receive: Nothing

Pending
A pending contact is someone who has completed a signup form but has not confirmed their opt-in. The contact's email address won't be added to your audience until they confirm their opt-in. Note: You won't be able to view them in your audience. After 60 days, if they have not confirmed their opt-in, the contact's email address and any other information they provided will be removed and deleted.

Can receive: Nothing

Archived
Archived contacts are contacts who have been removed from your marketing audience. As long as a contact remains archived, you won’t be able to edit their profile or send them any marketing communications. However, you’ll retain all of their data, including identifiable information in email reports.

Can receive: Nothing

Deleted
Deleted contacts are contacts you permanently remove. This removes all of their personal information from your audience. This action cannot be undone. In most cases, if you have outdated or inactive contacts that don’t interact with your marketing, you should choose to archive them. Delete contacts for General Data Protection Regulation (GDPR) purposes only.

Contacts can also be archived, which removes them from your marketing audience but retains their data.

Audiences

Audience Records

Memberships Component

Next Steps

FAQs

Partners

Legal

Product

Resources

Audiences

Audience Records

Memberships Component

Next Steps

FAQs

How does Mailchimp contact rating work?

Can I add the membership component to any object?

How can I find out how a Mailchimp record was added?

Can I hide the manage membership button?

Can I disable the sync for a specific audience?

When do my Salesforce contacts or lead get updated by the integration?

What do the different member icons indicate?

Why does a member show as 'pending'?

What happens when a person signs-up from a Mailchimp landing page?

Why do Salesforce records not appear on a Mailchimp confirmed opt in list?

What's The difference between partial and full audience refresh?

How do you send a single email or automated journey?

Can you unsubscribe custom email addresses?

How can I subscribe more than one email address from one Salesforce contact?

Do you support Salesforce Person Accounts?

Can I make a member active again?

What are Mailchimp address fields, and how do they work?

Why can't I add a new Mailchimp audience in Salesforce?

Do I lose my data if I uninstall?

Where is my data stored and is it safe?

How can I segment my Salesforce data in Mailchimp?

What does cleaned mean?

How much does it cost?

How do I see unsubscribes in Salesforce?

How can I remove a tag using the Salesforce integration

Which email is used when creating new contacts

How does matching work?

What happens when I change an email?

Can I sync the email opt out field?

When do the audience tab synced dates get updated?

What is an audience member error?

What are the different types of member status?

What should I do if my audience is missing members in Salesforce?

My audience is missing?

Why is the map missing from the Audience page?

What is an audience member?

How do I delete an audience?

How do I edit an audience?

How do I create an audience?

Can I add a Salesforce record to an audience

Partners

Legal

Product

Resources