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Audiences
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In Mailchimp, an Audience is a central repository where you store your marketing contacts (audience members). Most businesses should aim to have one primary Audience to avoid duplication and simplify segmentation. You can learn more about what an audience means in Mailchimp itself here.
How audience records work in Salesforce
The interactive demo below walks you through how to find Mailchimp audiences and how they work in Salesforce. It is worth noting if you already have audiences in Mailchimp, they will be pulled into Salesforce when the primary sync runs. You can also create, edit and delete audiences right from within Salesforce.
When you change an audience in Salesforce it instantly updated Mailchimp. If you make a change in Mailchimp it will update in Salesforce when primary sync next runs typically within a 1 hour window.
Audience Members
Members are email addresses that belong to a Mailchimp audience. Each email address is unique within an audience and can only appear once. Every membership record has a status, such as subscribed, unsubscribed, non-subscribed, or cleaned.
In addition to their status, audience records can have tags to help categorize them, and they can belong to one or more groups for segmentation. They can also store extra information through merge fields, like a postal address, first name, or company name. These fields are useful for segmentation and personalization in your marketing campaigns.
The interactive demo below walks you through how to find the Mailchimp Memberships component and how it works in Salesforce.
In addition to their status, audience records can have tags to help categorize them, and they can belong to one or more groups for segmentation. They can also store extra information through merge fields, like a postal address, first name, or company name. These fields are useful for segmentation and personalization in your marketing campaigns.
The interactive demo below walks you through how to find the Mailchimp Memberships component and how it works in Salesforce.
In the Memberships component, the icon next to each member indicates its relationship to the current record. FAQ
Next Steps
Below are the articles that we recommend reading and the best next steps.
FAQs
Is it possible to have more than one membership record for the same Salesforce record?
How can I see a member's marketing consent (GDPR)in Salesforce?
Why are archived members being set back to active?
How does Mailchimp contact rating work?
Can I add the membership component to any object?
How can I find out how a Mailchimp record was added?
Can I hide the manage membership button?
Can I disable the sync for a specific audience?
When do my Salesforce contacts or lead get updated by the integration?
What do the different member icons indicate?
Why does a member show as 'pending'?
What happens when a person signs-up from a Mailchimp landing page?
Why do Salesforce records not appear on a Mailchimp confirmed opt in list?
What's The difference between partial and full audience refresh?
How do you send a single email or automated journey?
Can you unsubscribe custom email addresses?
How can I subscribe more than one email address from one Salesforce contact?
Do you support Salesforce Person Accounts?
Can I make a member active again?
What are Mailchimp address fields, and how do they work?
Why can't I add a new Mailchimp audience in Salesforce?
Do I lose my data if I uninstall?
Where is my data stored and is it safe?
How can I segment my Salesforce data in Mailchimp?
What does cleaned mean?
How much does it cost?
How do I see unsubscribes in Salesforce?
How can I remove a tag using the Salesforce integration
Which email is used when creating new contacts
How does matching work?
What happens when I change an email?
Can I sync the email opt out field?
When do the audience tab synced dates get updated?
What is an audience member error?
What are the different types of member status?
What should I do if my audience is missing members in Salesforce?
My audience is missing?
Why is the map missing from the Audience page?
What is an audience member?
How do I delete an audience?
How do I edit an audience?
How do I create an audience?
Can I add a Salesforce record to an audience
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