Articles

Mailchimp vs. Other Email Marketing Tools: Which Works Best with Salesforce?

January 16, 2025
Integrating your email marketing platform with Salesforce can significantly enhance your marketing and sales processes. But with so many options available, how do you choose the right one? In this article, we’ll compare Mailchimp to other popular email marketing tools—HubSpot, Constant Contact, and ActiveCampaign—to help you understand which works best with Salesforce.‍
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7 Key Features of the Mailchimp to Salesforce Integration You Need to Know

January 2, 2025
If you're using Salesforce to manage your customer relationships and Mailchimp for email marketing, integrating the two platforms is a no-brainer. But why? The official Mailchimp to Salesforce integration unlocks powerful features that help you streamline your workflow, improve communication, and make smarter decisions. In this article, we’ll highlight seven standout features of the integration that can take your marketing and sales alignment to the next level. Whether you’re new to the integration or considering it for the first time, this guide will give you the insights you need.
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How Security is Evolving: Why Beaufort 12’s Approach Outshines Zapier and Cazoomi

December 19, 2024
In today’s interconnected world, API services are the backbone of digital workflows, enabling seamless communication between platforms. However, as the reliance on APIs grows, so does the importance of securing these integrations. At Beaufort 12, we prioritize robust security practices that outmatch popular API services like Zapier and Cazoomi. Here’s why our approach stands out, especially in an era where artificial intelligence (AI) and evolving standards are reshaping security challenges.
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Free vs. Paid: The Truth About Choosing the Right Mailchimp Integration

December 16, 2024
Choosing between free and paid apps isn’t just about cost—it’s about the value they deliver The Mailchimp for Salesforce integration by Beaufort 12 stands out as the official Mailchimp solution, replacing the outdated free version, which is no longer supported and will soon be retired. Our app isn’t just an improvement—it’s designed to work seamlessly and stand the test of time. Let’s break it down and show you why investing in our app is worth it, and why free doesn’t always mean free.
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Salesforce Ben reviews the new Mailchimp for Salesforce

September 24, 2024
The Salesforce Ben team highlighted its easy-to-use functionalities and automated processes, calling it a potential favourite for teams managing email marketing efforts.
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Beaufort 12’s New Mailchimp Integration Named Official Solution by Intuit

May 11, 2024
Intuit, the global financial technology platform known for its QuickBooks, TurboTax, and Mailchimp solutions, has officially endorsed Beaufort 12’s latest Mailchimp integration as its solution Salesforce. This milestone marks a significant step for Beaufort 12, solidifying its position as a leading Salesforce integrated marketing solutions provider.
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Campaign Monitor Announces Salesforce CRM Integration Built by Beaufort 12 Limited

April 11, 2021
NASHVILLE, Tenn., April 11, 2021 (GLOBE NEWSWIRE) -- Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, today announced a Salesforce CRM integration.
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Beaufort 12 Launches New Salesforce Integration in Partnership with Eventbrite

August 17, 2020
Beaufort 12, a leading provider of Salesforce integrated marketing solutions, has today announced the launch of its latest Salesforce integration in collaboration with Eventbrite, the global ticketing and event management platform. This innovative partnership aims to transform the way businesses manage events by streamlining ticketing, attendee engagement, and data management through the power of Salesforce and Eventbrite.
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