Do you support Salesforce Person Accounts?

Salesforce Person Accounts are a special type of account in Salesforce designed to handle scenarios where you need to manage individual customers rather than businesses. Unlike standard Salesforce accounts, which typically represent organizations or companies, Person Accounts combine the characteristics of both an account and a contact into a single record..

Mailchimp for Salesforce offers support for Salesforce Person Accounts. You can efficiently push person account records and associated information from Salesforce to Mailchimp through our data wizard. This allows you to synchronize your contact data, ensuring that your Mailchimp lists are always updated with the latest information from Salesforce.

In addition to the data synchronization, our integration includes Lightning components that can be easily added to Salesforce Person Account pages. These components provide valuable insights by directly displaying audience membership and email tracking information within Salesforce. Guide: Person Account component 

The integration also allows data to flow in the opposite direction—from Mailchimp to Salesforce. You can update existing Person Accounts in Salesforce with new information gathered from their audience records. Furthermore, you can create new Person Account records in Salesforce based on data collected in Mailchimp, streamlining managing leads and contacts across platforms. Guide: Field Mappings