Maintaining a healthy email list is critical for successful marketing campaigns, but what happens when you notice a spike in unsubscribe rates? High unsubscribe rates can harm your campaign performance, reduce your reach, and negatively impact your sender reputation. In this article, we’ll explore the common reasons behind unsubscribes and share actionable strategies to keep your audience engaged and loyal.

Email campaigns are most effective when they grab attention, and nothing does that better than well-designed visuals. But what happens when your images don’t display as intended? Whether it’s blank spaces, distorted images, or recipients complaining they can't see your graphics, Mailchimp users often encounter these frustrating issues. In this article, we’ll explore the most common reasons behind image display problems and provide practical solutions to ensure your campaigns look flawless every time.

Email marketing can be a powerful tool—when your emails actually land in inboxes. But if you're struggling with deliverability issues like bounces or spam complaints, it can be frustrating and costly for your business. The good news? Many common deliverability problems have straightforward solutions. In this article, we’ll explore the root causes of poor email deliverability and how to resolve them.

Small businesses often face the challenge of balancing high-quality marketing efforts with limited budgets. Investing in tools like Salesforce and Mailchimp can seem daunting, but the reality is that these platforms – especially when used together – offer incredible benefits for organisations of any size. With the Beaufort 12 Mailchimp to Salesforce integration, small businesses can level the playing field, accessing features that streamline marketing, save time, and improve customer engagement without breaking the bank.

Integrating your email marketing platform with Salesforce can significantly enhance your marketing and sales processes. But with so many options available, how do you choose the right one? In this article, we’ll compare Mailchimp to other popular email marketing tools—HubSpot, Constant Contact, and ActiveCampaign—to help you understand which works best with Salesforce.‍

If you're using Salesforce to manage your customer relationships and Mailchimp for email marketing, integrating the two platforms is a no-brainer. But why? The official Mailchimp to Salesforce integration unlocks powerful features that help you streamline your workflow, improve communication, and make smarter decisions. In this article, we’ll highlight seven standout features of the integration that can take your marketing and sales alignment to the next level. Whether you’re new to the integration or considering it for the first time, this guide will give you the insights you need.

In today’s interconnected world, API services are the backbone of digital workflows, enabling seamless communication between platforms. However, as the reliance on APIs grows, so does the importance of securing these integrations. At Beaufort 12, we prioritize robust security practices that outmatch popular API services like Zapier and Cazoomi. Here’s why our approach stands out, especially in an era where artificial intelligence (AI) and evolving standards are reshaping security challenges.

Choosing between free and paid apps isn’t just about cost—it’s about the value they deliver The Mailchimp for Salesforce integration by Beaufort 12 stands out as the official Mailchimp solution, replacing the outdated free version, which is no longer supported and will soon be retired. Our app isn’t just an improvement—it’s designed to work seamlessly and stand the test of time. Let’s break it down and show you why investing in our app is worth it, and why free doesn’t always mean free.

The Salesforce Ben team highlighted its easy-to-use functionalities and automated processes, calling it a potential favourite for teams managing email marketing efforts.

Intuit, the global financial technology platform known for its QuickBooks, TurboTax, and Mailchimp solutions, has officially endorsed Beaufort 12’s latest Mailchimp integration as its solution Salesforce. This milestone marks a significant step for Beaufort 12, solidifying its position as a leading Salesforce integrated marketing solutions provider.

NASHVILLE, Tenn., April 11, 2021 (GLOBE NEWSWIRE) -- Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, today announced a Salesforce CRM integration.

Beaufort 12, a leading provider of Salesforce integrated marketing solutions, has today announced the launch of its latest Salesforce integration in collaboration with Eventbrite, the global ticketing and event management platform. This innovative partnership aims to transform the way businesses manage events by streamlining ticketing, attendee engagement, and data management through the power of Salesforce and Eventbrite.